Graphic Design | illustration | Branding
College for a weekend
Branding for Liberty University’s 2017-2018 College for a Weekend (CFAW)
Floor sticker
CFAW is a unique chance to test drive college life: stay in dorms with students, sit in on classes, explore campus, and chart your course.
The branding for the 2017-2018 year was built on the concept of navigation.
Website header
Directional signs
Mailer
Mailer front and back cover
We sent a mailer to prospective students inviting them to test the waters at CFAW.
Mailer folds out to reveal poster
BEGINNER’S GUIDE
TO LIBERTY UNIVERSITY
Social Media
Facebook ads
Countdown posts + Snapchat filter
Event Prints
billboards and banners
Entrance digital billboard
large 51′ banner
large bridge banner
Booklets
AWARDS:
2018 Collegiate Advertising Awards Silver Winner:
College For A Weekend (CFAW)
View award certificate
2018 Collegiate Advertising Awards Gold Winner:
Beginner’s Guide to Liberty University
View award certificate
CFAW branding and the Beginner’s Guide were created while working in Liberty’s Marketing Department. Design by Rhonda Anderson.
MANY THANKS TO THE FOLLOWING CONTRIBUTORS:
Drew Gula, Writer | Liberty University Photo Team, Photography | Kara Cloutier, Project Coordinator | Emily Sikes, Project Coordinator | Shante Calloway, Manager
