Graphic Design | illustration | Branding

College for a weekend

Branding for Liberty University’s 2017-2018 College for a Weekend (CFAW)

Floor sticker

CFAW is a unique chance to test drive college life: stay in dorms with students, sit in on classes, explore campus, and chart your course.

The branding for the 2017-2018 year was built on the concept of navigation.

Website header
Directional signs

Mailer

Mailer front and back cover

We sent a mailer to prospective students inviting them to test the waters at CFAW.

Mailer folds out to reveal poster

BEGINNER’S GUIDE
TO LIBERTY UNIVERSITY

Social Media

Facebook ads
Countdown posts + Snapchat filter

Event Prints

billboards and banners

Entrance digital billboard
large 51′ banner
large bridge banner

Booklets

AWARDS:

2018 Collegiate Advertising Awards Silver Winner:
College For A Weekend (CFAW)
View award certificate

2018 Collegiate Advertising Awards Gold Winner:
Beginner’s Guide to Liberty University
View award certificate

 CFAW branding and the Beginner’s Guide were created while working in Liberty’s Marketing Department. Design by Rhonda Anderson.

 MANY THANKS TO THE FOLLOWING CONTRIBUTORS:

Drew Gula, Writer | Liberty University Photo Team, Photography | Kara Cloutier, Project Coordinator | Emily Sikes, Project Coordinator | Shante Calloway, Manager